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SPOTLIGHT: Theft of Gas Campaign

Crafted targeted copy for a national campaign across Facebook, YouTube, radio and press – all driving to the Stay Energy Safe site. The tone was sharp, relatable, and emotive, striking the right balance between urgency and trust. It moved people. And it made them act.

THE RESULTS

·       Gas theft reports hit an all-time high – up 61% month-on-month, and 67% year-on-year.

·       Web traffic spiked 71%, form submissions rose 31%, and one key page saw a 383% jump in views.

·       A 14.26% conversion rate blew the usual 2–5% out of the water.

·       The campaign reached over 30 million people across TV and radio.

·       YouTube videos smashed industry averages for engagement: 47% watched the whole thing.

·       The meta campaign saw a 6% click-through rate, with over 107K page engagements.