What Do You Need?

I write campaigns that stop the scroll and get remembered. Bold ideas, real emotion, and words that move people (and products or services).

Your brand is more than a logo and a name—it’s a story. I’ll help you uncover your unique voice, define your message, and craft a personality that shines at every touchpoint.

Taglines, value proposition, tone of voice, mission, vision, values—I’ll create a verbal identity that sets you apart, and corporate identity assets to keep your entire organisation on the same winning page.

Got something drafted but it’s not quite there? I’ll refine your copy for clarity, punch, and purpose – or rework it into new formats to reach new audiences and boost your SEO.

Plonk some keywords in and job done? Not quite.

I research what your audience is searching for, optimise copy structure and placement, and write content that ranks and resonates.

Whether it’s a tutorial, a keynote, or a brand video, I write with pace, punch, and emotion. I’ll give you something that keeps eyes and ears glued to the screen or stage, right to the end. My degree in screenwriting comes in handy here.

No more guessing. I combine insights, trends, and analytics to uncover those golden nuggets that your audience really wants to hear, and build a strategic content plan that actually connects – and converts.

Whether it’s a knockout campaign or a full-blown content calendar, I’ll make sure you’re saying the right thing, at the right time, in the right way, across the right formats – and have an audience itching for more.

Let’s put something irresistible in your customer’s hands.

Your product or service deserves the spotlight. I’ll zero in on what makes it special, to create a brochure or explainer that grips people from start to finish.

When was the last time your LinkedIn profile got a glow-up? The job market is tougher than ever, and a standout profile is your golden ticket. I’ll craft and optimise a scroll-stopping one that gets you noticed, lands interviews, and turns aspirations into reality.

You’ve got about 3-5 seconds to hook a journalist. Anyone can write a press release but there’s a knack to writing one that turns heads. Years of PR agency experience perfecting said knack means I know what makes journalists bite.

Your website is your first impression – let’s make it unforgettable. I write copy that’s clear, engaging, search-optimised, and sounds like you. No clunky keywords or lifeless text – this copy drives action.

Whether it’s a new site, new page, or a total refresh, I’ll turn visitors into customers and keep them coming back.

Fresh takes, unique angles, and stories that keep readers hooked from the first line. From shaping thought leadership pieces to translating interviews and data into captivating stories, I’ll help you stand out in a sea of sameness.

Fun fact: A MindTools blog I wrote was the second most-read of the year.

If you did an amazing job, get on those rooftops. If potential customers are on the fence, your case studies are make-or-break. I’ll help you tell compelling, insight-packed stories that prove your value and build trust.

Whether it’s turning a successful project into a punchy narrative, or crafting interview-led content that spotlights your impact, I’ll give your results the shine they deserve.

It’s more than a box – it’s a first impression; a chance to shine. I know how to infuse your personality and brand essence into that packaging, and tell a mini-story that sells at first glance.

Short-form with serious impact. I’ll write social content that hooks, humanises your brand, and drives action.

Big ideas, made clear. I turn research and complexity into thought-leading, high-value, narratives. No blah, no yawns. Just sharp insights that inform, persuade, and inspire. Page-turners, cover to cover.

Expertise in:

– Technology

– Learning & Development

– Finance

– Automotive

– Energy

– Cybersecurity

– Food & Beverage

– Healthcare

– Pharmaceutical

– Charity

– Retail

FAQs

What do you charge?

Every job is different. Most of them are quoted as flat fees, based on: length, subject matter, format, audience, deadline, complexity, etc, plus my experience and skillset. This covers research, meetings, knocked-it-out-of-the-park copy, plus two rounds of amends.

My costs aren’t eye-watering London ones. They’re firmly mid-range, reflecting my experience, and plenty of clients have told me how much value they get for their investment.

What sort of businesses do you work for?

All of them. My specialism is writing great copy. I can write about anything: finance, healthcare, tech, food and beverage, leadership development, charity work, etc etc. Past clients include local businesses, global household brands, scrappy start-ups, busy agencies, and other freelancers. As long as you’re passionate about what you do, I’m in.

Can we work together in-person?

Absolutely. If you find in-person collaboration more invigorating and would rather I pop by the office, just say.

How soon can you start?

I usually have full books for the next couple of weeks and will work with you to agree a reasonable timescale for your project.

Saying that, if you need help fast, I always do my best to accommodate. I’m not one to clock out on the whistle at the end of the day if it’s going to ruin yours.